Welcome to the Industrial Strength Marketing blog
The purpose of our blog is to explore the topic of industrial marketing along the main themes of…
- Strategy and marketing advice
- Market research and analysis
- Sales force engineering
- Brand development
- Tenders and proposals
- Marketing communications
…and anything else essential to the topic of improving business outcomes for firms engaged in B2B activities.
The six themes have been chosen based on Justin Wearne’s general theory of industrial marketing.
We are interested to build networks with people who are real life practitioners of industrial marketing and building an informative forum.
Although we are based in Australia we see huge value in developing a global perspective; so please participate where ever you are.
About JWPM Consulting
JWPM is an Australian based marketing consulting business that specialises in B2B (business to business). Our mandate is that we exist to improve business outcomes for firms engaged in B2B activities. We also refer to this type of marketing as “Industrial”, hence our tagline – Industrial Strength Marketing. You can read more about who we are and what we do at http://www.jwpm.com.au
