The purpose of this blog site is to explore the topic of industrial marketing along the main themes of…
- Strategy and marketing advice
- Market research and analysis
- Sales force engineering
- Brand development
- Tenders and proposals
- Marketing communications
…and anything else essential to the topic of improving business outcomes for firms engaged in B2B activities.
We are interested to build networks with people who are real life practitioners of industrial marketing and building an informative forum.
Although we are based in Australia we see huge value in developing a global perspective; so please participate where ever you are.
I invite you to make a comment about my general theory of industrial marketing and on any of the themes. Let’s keep the debate robust and lively and see if we can develop some real insights into industrial marketing. Best regards Justin Wearne.
